Using MixMax, we can study customer interactions with our email marketing campaigns. The MixMax dashboard allows us to track emails sent to contacts on a daily basis and tally customers who are interested in our communications, which helps us find opportunities and close more deals. It keeps deleting email drafts with no resolution, killing days of productivity. But really you should at least take out the rest of the branding at that price point. I thought I was being generous paying $29 a month for this tool because I fell in love with it, "where has this been all my life?" I Tweeted. UNFAVORITE CON: To completely eliminate the rest of their branding "Not using mixmatch yet?" from some of their neat tools, you have to get their highest-paid plan for $65/month. Some features feel a bit "bloat-y" - Yarn?! What the, is that?A little too ahead of the curve on that one. Reminders and follow ups as well is great - but I really can't tell the difference between the two features. SO MANY GOOD FEATURES! FAVORITE PRO: It makes Gmail-Interface much smoother feeling and faster-seeming. This tool was originally referred to me as a great template/canned response maker but it really is the other features that stuck out to me most. The schedule emails feature is the most robust out of a bunch of tools I tried in the past. Has its' own Calendly-like functionality built in! Can not only view if someone opened a multi-recipient email but tell WHO it was, no more "Someone opened" (I'm looking at you Hubspot). Some of my clients still use IE, but they cannot use my meeting templates. Example: I like to use the preview pane, but MixMax doesn't support it even though it is a first class (non-labs) GMail feature. Also, it is particular about your GMail configuration. Example: They have supported Zoom integration for Meeting Templates for a while now, but GoToMeeting still isn't supported. They seem to be slow about rolling out integrations with multiple services. I've used MixMax for almost three years and it keeps getting better. The automation (meeting templates, sequences, follow-ups, reminders, etc) make it so I do not need to manage my follow-ups in a separate task list (like I used to) and insights (Opens, Downloads, Etc) take some of the mystery out of the email portion of the sales cycle. MixMax let's me manage the -sometimes tedious- email cycle with ease and confidence.
Using MixMax let's me and my team focus on serving our customers by significantly reducing the friction in email exchanges and meeting coordination. If I was sending any information I deemed even remotely sensitive, I might think twice about using this, or any outside service. CONSĮven with the privacy assurances, there is something a bit unnerving to click buttons to "Allow" an outside app complete control over your email communications. I also utilize the templates, as I often need to send out messages with identical content. I can't tell you how many times that feature alone has saved my behind. Mixmax helps me stay on top on my many communications, allowing me to see who has opened (viewed) the emails I've sent, and how many times, which better enables me to navigate where things stand in the communication process. I have pretty basic needs when it comes to emailing, but I do it often. It says a lot about an organization when the head honcho is taking time out of their day to personally get data from their customers to improve their product.
I was an early adopter of Mixmax, and was able to speak directly with the founder via screen share and give feedback about my user experience.
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